It was 2010 when founder of Apple Inc. Steve Jobs said ‘No one’s going to buy a big phone’ and ‘you can’t get your hand around it, Yes these were the exact words by the greatest icon and icons may be wrong. When Steve Jobs was alive, Apple kept size of phones up to 4 inches. All other brands were producing a range of sizes.
Tim Cook, the new CEO of the Apple, changed the plan a bit. People were expecting a large screen phone from the best company in the world and they finally get it in the form of iPhone 6 and 6 Plus. iPhone 6 features a screen size of 4.7” and iPhone 6 Plus has 5.5” large screen.
The new products are not only bigger in size but they also helped company to make the bigger number of sales than ever. These were launched in September 2014 and just in three months 74.5 million units were sold. This is quite remarkable by able as daily number of sales were more than 810,000 and they are still counting. The sales were a whopping 90 per cent more compared with just a little over 39 million units in the previous quarter.
That led to income from iPhone sales surging a massive 116 per cent over the previous quarter – and an overall revenue gain of 77 per cent quarter-on-quarter thanks to a 74 per cent surge in iPad sales.
The idea of launching the “Bigger iPhone” was quite successful for the Apple and the lover of brand loved it very much.